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You can perform effective usability tests without spending much money but often yields better insights than costly lab setups. The goal is to understand how real users interact with your product, not to invest in flashy equipment. Start by identifying 3–6 target users who match your target audience. These don’t require costly recruitment platforms—you can find them among friends, family, coworkers. People are often eager to contribute if you clearly state the goal and give a token gesture like a small Amazon voucher.

Use readily available apps to capture user interactions. Most modern phones have integrated recording functions. You can also use free screen recording software like OBS Studio or Loom. Don’t worry about studio-grade equipment—what users say and do is more important than production value. The key is to capture what users say and do as they attempt core workflows.

Create a clear testing outline with 4–6 practical scenarios. For example, if you’re testing a website, طراحی سایت اصفهان ask them to find a product, add it to a cart, and check out. Avoid suggestive phrasing. Let users speak their mind while interacting. Your job is to watch silently, not to guide or fix things for them. Take real-time feedback logs or have someone else take notes while you watch.

You don’t need a lab or special equipment. A empty meeting room works fine, as does a public reading nook or even a coffee shop. Keep sessions brief—15 to 25 minutes. After each test, ask a couple of open-ended questions like what was confusing or what they thought would occur.

Analyze what you learn by categorizing repeated pain points. You’ll likely find that 80 percent of the problems are caused by just a few design flaws. Fix those key issues before moving on. You don’t need to address every single issue immediately. Test again post-fix to see if the experience got better.

The most important thing is to conduct frequent small tests. Even one round of testing with real users will uncover hidden usability issues. You don’t need a big budget to get meaningful data—you just need genuine interest, calm observation, and active listening.