The Ultimate Guide to Reviewing Your SEO Partner’s Performance > 자유게시판

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Conducting an SEO agency performance review is essential to confirm you’re getting measurable ROI. Revisit the KPIs agreed upon during contract initiation. Were they to increase organic traffic, improve keyword rankings, generate more leads, or boost conversions?. Your initial objectives serve as the benchmark for success.

Pull insights from all reporting sources including GA4, GSC, CRM integrations, and third-party SEO dashboards. Examine data trends over 3-, 6-, and 12-month periods to distinguish fluke spikes from real momentum.

Evaluate the structure and depth of their performance dashboards. Is the information presented with context, not just raw numbers?. Strong reporting connects metrics like traffic and rankings to actual business impacts such as sales or lead volume. If reports are vague or overly technical without context, it may indicate a lack of communication or strategic insight.

Require them to explain the rationale behind each tactic and campaign. A competent partner will demonstrate intentional, goal-driven strategy—not just random SEO tasks.

Evaluate the quality of the work beyond the numbers. Do they prioritize user experience signals, technical SEO hygiene, and ethical link-building strategies?. Avoid agencies that rely on outdated or black hat techniques that could put your site at risk.

Look at your website’s technical health through audits or tools like SEMrush or Ahrefs. Are critical pages being excluded from indexing or suffering from poor crawl efficiency?. Even the strongest backlink profile won’t compensate for a broken foundation.

Evaluate how proactive and transparent the agency is. Great partners anticipate your needs and communicate before issues arise. Are they sending monthly insights without prompting, or do you have to chase them?. Ongoing collaboration reflects a true partnership, not a transactional relationship.

Measure the ROI of your atlanta seo service spend. Compare the cost of the agency’s services to the value they’ve generated. Are your lead volume and quality improving because of their work?. Has your customer acquisition cost (CAC) improved due to better organic traffic quality?. When sales rise alongside SEO performance, the partnership is delivering impact. If not, it’s time to ask why and what changes can be made.

Gather cross-functional insights beyond analytics. Do internal teams feel the website is more intuitive and conversion-focused?. Their insights can reveal impacts that analytics alone might miss.

After gathering all this information, schedule a formal meeting with the agency to discuss findings. Don’t sugarcoat—clarity drives improvement. Give them a chance to respond and propose improvements. If they are open to feedback and willing to adapt, they may still be the right fit. If not, it may be time to look for a partner who is more aligned with your goals.