The Reason Competitor Analysis Revolutionized My Business
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Begin by identifying ALL your rivals – not just the obvious ones. Throughout our investigation, we discovered that our most significant rival wasn't the established business we were watching, but a new company with an unique model.
Last month, a clothing brand consulted me after spending over 150,000 SAR on online marketing with disappointing returns. After revamping their campaign, we produced a six hundred thirty-one percent improvement in ROAS.
After my expensive education in what DOESN'T work, I've realized that finding the top marketing partner isn't about who has the most impressive office or the most polished presentation. It's about results, dialogue, and understanding the unique Saudi market.
When I established my retail business three years ago, I was certain that our distinctive products would sell themselves. I dismissed market research as unnecessary – a decision that practically destroyed my entire business.
I currently use several tools that have significantly improved our competitive research:
* search ranking services Jeddah analysis platforms to track other seo companies comparison in riyadh' keyword performance
* Brand monitoring platforms to follow competition's digital footprint
* Site monitoring platforms to observe changes to their online presence
* Newsletter subscription to obtain their marketing communications
For a luxury brand, we developed a Saudi-specific attribution model that recognized the special conversion route in the Kingdom. This strategy uncovered that their platform expenses were genuinely generating nearly three times more returns than previously measured.
I recommend categorizing competitors as:
* Primary competitors (offering equivalent products/services)
* Indirect competitors (with partial overlap)
* New challengers (new businesses with innovative models)
The journey to finding the premier digital firm in KSA isn't straightforward, but getting it right will dramatically improve your business results. Just make sure you benefit from my mistakes rather than making your own!
Effective content features:
* Visual excellence with regional settings
* Short-form video content with native sound
* Behind-the-scenes glimpses that humanize the brand
* Traditional occasions recognition
For a apparel retailer, we executed a detailed channel effectiveness analysis that uncovered their best performing channels were completely different from their global norms. This discovery enabled a reallocation of spending that increased their complete ROI by 213%.
I'm running a small business gathering in Riyadh next month where we'll be discussing more about finding and working with marketing partners. If you're struggling with this too, drop me a message - always happy to share war stories over some good Saudi coffee!
Using detailed analysis for a store chain, we found that posts released between 9-11 PM substantially outperformed those published during traditional peak hours, producing one hundred forty-three percent better response.
1. **Verified local success stories** - Not just basic case studies, but real results with Saudi businesses in your particular sector. When I met with our current agency, they showed me exactly how they helped a company like ours grow their Riyadh customer base by two hundred fifteen percent in 8 months.
Today's network usage in Saudi Arabia:
* Instagram: Dominant for aspirational brands
* Ephemeral platform: Highly effective with Gen Z demographics
* Twitter: Strong for updates and public discourse
* TikTok: Rapidly growing particularly with younger audiences
* LinkedIn: Valuable for B2B communication
2. **Regional understanding** - This is HUGE and often disregarded. Saudi consumers respond to completely different approaches than Western audiences. The leading digital company will understand nuances like the importance of Ramadan campaigns, regional preferences across different Saudi cities, and how to engage effectively with the Saudi demographic you're targeting.
Key considerations:
* Extended decision periods in Saudi buying paths
* Group decision aspects in conversion actions
* Messaging as a significant but challenging-to-attribute influence channel
* Face-to-face validation as the final conversion step
After considerable time of disappointing interaction with their target audience, their enhanced platform approach generated a three hundred twenty-eight percent increase in connection and a one hundred eighty-seven percent boost in online visitors.
During a marketing workshop in Khobar last month, I was surprised when a business owner told me he was paying 5000 SAR monthly to his "digital expert" who turned out to be a university student running campaigns from his bedroom! No judgment on entrepreneurial students, but formal training and training matter enormously in this field.
Last quarter, a store owner contacted me after spending over 500,000 SAR on online advertising with limited results. After restructuring their approach, we achieved a dramatic improvement in return on investment.
Last month, a clothing brand consulted me after spending over 150,000 SAR on online marketing with disappointing returns. After revamping their campaign, we produced a six hundred thirty-one percent improvement in ROAS.
After my expensive education in what DOESN'T work, I've realized that finding the top marketing partner isn't about who has the most impressive office or the most polished presentation. It's about results, dialogue, and understanding the unique Saudi market.
When I established my retail business three years ago, I was certain that our distinctive products would sell themselves. I dismissed market research as unnecessary – a decision that practically destroyed my entire business.
I currently use several tools that have significantly improved our competitive research:
* search ranking services Jeddah analysis platforms to track other seo companies comparison in riyadh' keyword performance
* Brand monitoring platforms to follow competition's digital footprint
* Site monitoring platforms to observe changes to their online presence
* Newsletter subscription to obtain their marketing communications
For a luxury brand, we developed a Saudi-specific attribution model that recognized the special conversion route in the Kingdom. This strategy uncovered that their platform expenses were genuinely generating nearly three times more returns than previously measured.
I recommend categorizing competitors as:
* Primary competitors (offering equivalent products/services)
* Indirect competitors (with partial overlap)
* New challengers (new businesses with innovative models)
The journey to finding the premier digital firm in KSA isn't straightforward, but getting it right will dramatically improve your business results. Just make sure you benefit from my mistakes rather than making your own!
Effective content features:
* Visual excellence with regional settings
* Short-form video content with native sound
* Behind-the-scenes glimpses that humanize the brand
* Traditional occasions recognition
For a apparel retailer, we executed a detailed channel effectiveness analysis that uncovered their best performing channels were completely different from their global norms. This discovery enabled a reallocation of spending that increased their complete ROI by 213%.
I'm running a small business gathering in Riyadh next month where we'll be discussing more about finding and working with marketing partners. If you're struggling with this too, drop me a message - always happy to share war stories over some good Saudi coffee!
Using detailed analysis for a store chain, we found that posts released between 9-11 PM substantially outperformed those published during traditional peak hours, producing one hundred forty-three percent better response.
1. **Verified local success stories** - Not just basic case studies, but real results with Saudi businesses in your particular sector. When I met with our current agency, they showed me exactly how they helped a company like ours grow their Riyadh customer base by two hundred fifteen percent in 8 months.
Today's network usage in Saudi Arabia:
* Instagram: Dominant for aspirational brands
* Ephemeral platform: Highly effective with Gen Z demographics
* Twitter: Strong for updates and public discourse
* TikTok: Rapidly growing particularly with younger audiences
* LinkedIn: Valuable for B2B communication
2. **Regional understanding** - This is HUGE and often disregarded. Saudi consumers respond to completely different approaches than Western audiences. The leading digital company will understand nuances like the importance of Ramadan campaigns, regional preferences across different Saudi cities, and how to engage effectively with the Saudi demographic you're targeting.
Key considerations:
* Extended decision periods in Saudi buying paths
* Group decision aspects in conversion actions
* Messaging as a significant but challenging-to-attribute influence channel
* Face-to-face validation as the final conversion step
After considerable time of disappointing interaction with their target audience, their enhanced platform approach generated a three hundred twenty-eight percent increase in connection and a one hundred eighty-seven percent boost in online visitors.
During a marketing workshop in Khobar last month, I was surprised when a business owner told me he was paying 5000 SAR monthly to his "digital expert" who turned out to be a university student running campaigns from his bedroom! No judgment on entrepreneurial students, but formal training and training matter enormously in this field.
Last quarter, a store owner contacted me after spending over 500,000 SAR on online advertising with limited results. After restructuring their approach, we achieved a dramatic improvement in return on investment.
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