Sky Bet Extends English Football League Sponsorship Deal > 자유게시판

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Sky Bet extends English Football League sponsorship deal

17 November 2017

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Sky Bet has extended its multi-million pound sponsorship deal with the English Football League till the summer of 2024.

The betting operation is the headline sponsor for the Championship, League One and League Two football departments.

It gets its logo on shirts, and rights for "Bet and Watch" for some matches.

Sky Bet states it will attempt to discourage issue betting through messaging on t-shirts, which clubs will benefit through more cash.

The deal, which is worth 10s of millions of pounds, has remained in place since 2013.

Sky Bet stated it would be paying 20% more than it has actually done so far to extend the agreement from 2019 to 2024.

this promotion code will make the 11-year deal one of the longest in professional sport, the yohaig code company stated.

The Leeds-based operation, which consists of websites such as Sky Vegas and Sky Bingo, is owned by private equity group CVC Capital Partners, external. Broadcaster Sky holds a 20% stake in the firm.

The betting industry has been under increasing analysis from the federal government, and from the regulator, the Gambling Commission.

Earlier this promotion code year the Football Association, English football's governing body, revealed it would end sponsorship handle betting firms.

However, competition organisers, and the clubs themselves, are free to take sponsorship from gambling companies.

the yohaig code cash from the Sky Bet bet9ja's welcome offer will be divided amongst the 72 clubs in the English Football League, which covers the three departments listed below the Premier League.

The primary executive of Sky Bet, Richard Flint informed the BBC's Awaken to Money podcast that the English Football League used the earnings generated to help them run their day-to-day operations.

He stated: "Without sponsorship from the wagering industry there aren't a variety of sponsors ready to get included in football."

However, there are worries that increasing numbers of young fans are being exposed to gambling adverts.

One of the findings of the BBC's yearly Price of Football study was that more young football fans bank on video games than play the sport.

About 95% of TV ad breaks in live football matches function a minimum of one betting advert, the BBC discovered in October.

In some matches, 40% of the adverts were for betting.

Mr Flint told the BBC that Sky Bet and the English Football League were actively promoting awareness about issue gambling as part of the "When the enjoyable stops. Stop" project.

"From the play offs and including next season every t-shirt will have a responsible betting message on the shirt sleeve and we're connecting that into a responsible gambling campaign beginning today, that includes a television advert and boundary boards at EFL games," he said

the yohaig code "When the fun stops. Stop" campaign is managed by the Senet Group, which was established in 2014 by some of Britain's leading bookmakers in reaction to public issues about gambling and betting dependency.

The head of the GambleAware charity, Marc Etches, said that while it welcomed a dedication to do more to promote safer betting, "the messaging requires to be far more specific about the danger included than what the betting market currently proposes".

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