A Content Analysis of Vaping Advertisements On Twitter, November 2025 > 자유게시판

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Informed by previous literature (11), we compiled an initial list of vaping-related key phrases. Based on this initial examination, all tweets were then coded for the following themes: 1) using coupons, value discounts, free giveaways, or contests, 2) mentions of e-juice flavors, 3) mentions or Vapor Kits Hardware (sneak a peek at this site) displays of image(s) of colorful vape pen(s), Vapor Hardware or 4) mentions of utilizing vape products as a strategy to quit smoking or as a healthy alternative to smoking. "Vaping" is a typical time period amongst young individuals, and though many individuals Discount Vape as a substitute to smoking, the low share of commercials that touted vaping merchandise as quitting aids suggests their uptake just isn't solely driven by a want amongst smokers to quit smoking (24).

Our demographic evaluation of followers of in style Vape Kits-product marketers found that followers have been usually of their 20s. Vaping uptake may be driven by perceptions of vaping as a passion or a networking or socializing opportunity (24). Thus, to higher target prevention efforts, it may be essential for future research to delineate the extent to which the vaping trade is directing their advertising towards nonsmoking young adults who may have an curiosity in vaping for enjoyment or as a pastime rather than a smoking cessation instrument.

40) of tweets mentioned vaping as a approach to quit smoking or as a substitute to smoking. Smoking, vaping, consuming: Is legalization impacting the way in which individuals use cannabis? Nevertheless, using generic vaping-associated key words along with the important thing phrase "e-cigarettes" allowed us to create a wider snapshot of vaping-associated promoting on Twitter. The primary goal of our research was to describe the characteristics of vaping-associated commercials on Twitter.

It is therefore essential for these in tobacco control to turn into knowledgeable concerning the promoting practices of vaping-product corporations, especially on social media where younger folks can simply view content material.

1. Duggan M. Mobile messaging and social media 2015. Pew Research Center. Vaping-related promoting is anticipated to develop because the vaping industry grows; persons are exposed primarily to vaping commercials on the web, and Twitter is an especially popular social medium among younger individuals.
   
   Vaping has elevated in recognition, and the potential harms and advantages are largely unknown. These benchmarks are decided by analyzing followers from a lot of Twitter accounts and calculating the median average worth for every demographic characteristic. The audiences for vaporizers, e-liquid, and marijuana vape pens had been disproportionately male in contrast with the Twitter median average (Figure). Compared with the Twitter median average, followers of the e-liquid and marijuana Vape Juice pen handles have been extra more likely to be aged 20 to 24 and followers of the marijuana vape pen and e-cigar handles have been extra prone to be aged 25 to 29.
   
   Only 2% or less of the followers across accounts have been aged sixteen or youthful, however 16% to 31% of the followers across accounts were aged 17 to 19 years; these percentages had been similar to the Twitter median averages.