The American export industry that is booming in the Southwest
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As Americans grapple with how new tariffs will impact imported goods, there is an unlikely Southwest staple that is seeing increasing demand as an export.
The jerky scene, specifically in Montana and Wyoming, has exploded in recent years, helping build the $6 billion industry.
The unique market is expected to grow to $10 billion by 2032, according to a 2024 Skyquest Research report.
The rapidly-expanding industry has never-ending variety of products, including unique meat options like snapping turtle, alpaca and python jerky.
Another key component of the jerky trade is the seasoning each piece is topped with, Brian Tucker, the assistant general manager of Hi Mountain Seasonings in Riverton, Wyoming told Cowboy State Daily.
'Our bread and butter is the seasoning,' Tucker told the outlet, adding that it is especially important for at-home jerky and sausage kits his company sells.
'We're one of the largest manufacturers in the world for do it-yourself home kits for jerky and sausage. We have reach into Canada, into Australia, and we ship all over the world,' he explained.
The Wyoming native, who joined the company in November 2013, told the outlet he saw room to really capitalize on jerky seasoning about five years ago after realizing just how overwhelming options were in stores.
The jerky industry in Montana and Wyoming has taken off in recent years. Currently at $6 billion, it is expected to grow to $10 billion by 2032. (Pictured: File photo of Montana)
A large aspect of the industry has to do with the never-ending variety of products out there, including unique meat options like snapping turtle, alpaca and python jerky. (Pictured: File photo)
'I stopped in Orin Junction between Douglas and Lusk, and they had 10 different brands of jerky in that little gas station truck stop there,' Tucker recalled.
Read More
Huge quantity of popular jerky brand's dried meat is recalled for disturbing reason
'It is just like the barbecue sauce market. Go to your local grocery store and see how many different brands there are on the store shelves.'
Because of the slew of variations in the market, the owners of Hi Mountain Seasonings chose to stop making jerky, and decided to pivot to the toppings.
The company was founded in 1991 by Hans and Kimberly Hummel, according to The Fishing Wire.
The company has gone on to 'successfully capture distinct, traditional Western flavors in its jerky cure & seasonings; Western-style seasonings; bacon cures; snackin' stick kits, dressings & dips; and much, much more,' according to the outlet.
Companies that have continued to make and sell jerky have had to fight for shelf space in the Southwest as numerous brands try to make their name and products noticeable to consumers.
Brands have recently been struggling with trying to compete with each other, as The Food Institute reported in March 2024 that 'it often becomes difficult for fledgling jerky brands to earn retail shelf space, keep it, and create a compelling value proposition that resonates with shoppers nationwide.'
Brendan Cawley, CEO of Righteous Felon Craft Jerky in Philadelphia said many jerky brands find themselves trapped in this predicament.
Brian Tucker (pictured), the assistant general manager of Hi Mountain Seasonings in Riverton, Wyoming said that the seasoning that goes on top of the jerky is just as important
'Brands spend a few years in this purgatory, where they keep chasing their initial growth they found in their home market before running out of resources, will, or time to figure out how to find their place in the market,' Cawely explained.
Smaller jerky manufactures have managed to find a loophole in the competitive market, as opposed to well-known brands like Slim Jim and Jack Links.
With more of a focus on clever packaging and higher-quality products, local jerky companies have distinguished themselves from other brands.
Wyatt Nelson, the CEO of Montana Local Foods Distribution told Cowboy State Daily: 'Everybody and their mother across the country is starting like a boutique snack stick or jerky or even pet food company,' to try and appeal to overwhelmed consumers.
Nelson also noted that 'middle meats', or specific types of meat have recently been made into jerky, helping certain brands stand out amongst others.
'Middle meats are all like the meats that you typically don't get at a fine restaurant. Like chuck roast, top round, mock tenders, those sorts of meats that are harder to sell,' Nelson said.
The jerky professional noted that consumers should refrain from buying Wagyu jerky products because they 'are genetically a fattier beef.'
'Provided by nature, original genetics came out of Kobe, Japan. And because they're naturally fatty — typically you don't want a fatty jerky — bacteria will grow and it will go bad,' he said, adding that the 'markup is huge.'
Demo's Meat's in Ennis, Minnesota see's the boom taking over first hand as the store's fresh variety of jerky (pictured) often sells out quickly
As the jerky market continues to expand with better quality products, the prices of have gone up with it. One popular website, Carnivor Snax, sells bags of jerky for $30, and higher quality meats for $40
Demo's Meat's in Ennis, Minnesota see's the boom taking over first hand as the store's fresh variety of jerky often sells out quickly.
A butcher at the market told Cowboy State Daily that demand for jerky tends to slow down in the winter as some skiers and ice fishers load up on the products.
The summer months are really when people stock up on their favorite snack, with 100lbs of jerky being sold daily, according to the Cheap Proxies Shop.
As the jerky market continues to expand with better quality products, the prices have gone up with it.
One popular website, Carnivor Snax, is known for its tasty jerky that has just two simple ingredients: meat and salt.
The 'melt in your mouth' products go for about $30 for a five ounce bag, and the pricier cuts of meat, including New York Strip, goes for nearly $40 a bag, according to the company's website.
Meanwhile, Hi Mountain Seasonings sells at-home jerky making kits starting at $9.99.
The company also offers a 'complete jerky making kit' for $112. It comes with a variety pack of seasonings, a jerky board and knife, digital scale, wireless thermometer, and a jerky screen, which 'ensures jerky will cook correctly.'
WyomingMontana
The jerky scene, specifically in Montana and Wyoming, has exploded in recent years, helping build the $6 billion industry.
The unique market is expected to grow to $10 billion by 2032, according to a 2024 Skyquest Research report.
The rapidly-expanding industry has never-ending variety of products, including unique meat options like snapping turtle, alpaca and python jerky.
Another key component of the jerky trade is the seasoning each piece is topped with, Brian Tucker, the assistant general manager of Hi Mountain Seasonings in Riverton, Wyoming told Cowboy State Daily.
'Our bread and butter is the seasoning,' Tucker told the outlet, adding that it is especially important for at-home jerky and sausage kits his company sells.
'We're one of the largest manufacturers in the world for do it-yourself home kits for jerky and sausage. We have reach into Canada, into Australia, and we ship all over the world,' he explained.
The Wyoming native, who joined the company in November 2013, told the outlet he saw room to really capitalize on jerky seasoning about five years ago after realizing just how overwhelming options were in stores.
The jerky industry in Montana and Wyoming has taken off in recent years. Currently at $6 billion, it is expected to grow to $10 billion by 2032. (Pictured: File photo of Montana)
A large aspect of the industry has to do with the never-ending variety of products out there, including unique meat options like snapping turtle, alpaca and python jerky. (Pictured: File photo)
'I stopped in Orin Junction between Douglas and Lusk, and they had 10 different brands of jerky in that little gas station truck stop there,' Tucker recalled.
Read More
Huge quantity of popular jerky brand's dried meat is recalled for disturbing reason
'It is just like the barbecue sauce market. Go to your local grocery store and see how many different brands there are on the store shelves.'
Because of the slew of variations in the market, the owners of Hi Mountain Seasonings chose to stop making jerky, and decided to pivot to the toppings.
The company was founded in 1991 by Hans and Kimberly Hummel, according to The Fishing Wire.
The company has gone on to 'successfully capture distinct, traditional Western flavors in its jerky cure & seasonings; Western-style seasonings; bacon cures; snackin' stick kits, dressings & dips; and much, much more,' according to the outlet.
Companies that have continued to make and sell jerky have had to fight for shelf space in the Southwest as numerous brands try to make their name and products noticeable to consumers.
Brands have recently been struggling with trying to compete with each other, as The Food Institute reported in March 2024 that 'it often becomes difficult for fledgling jerky brands to earn retail shelf space, keep it, and create a compelling value proposition that resonates with shoppers nationwide.'
Brendan Cawley, CEO of Righteous Felon Craft Jerky in Philadelphia said many jerky brands find themselves trapped in this predicament.
Brian Tucker (pictured), the assistant general manager of Hi Mountain Seasonings in Riverton, Wyoming said that the seasoning that goes on top of the jerky is just as important
'Brands spend a few years in this purgatory, where they keep chasing their initial growth they found in their home market before running out of resources, will, or time to figure out how to find their place in the market,' Cawely explained.
Smaller jerky manufactures have managed to find a loophole in the competitive market, as opposed to well-known brands like Slim Jim and Jack Links.
With more of a focus on clever packaging and higher-quality products, local jerky companies have distinguished themselves from other brands.
Wyatt Nelson, the CEO of Montana Local Foods Distribution told Cowboy State Daily: 'Everybody and their mother across the country is starting like a boutique snack stick or jerky or even pet food company,' to try and appeal to overwhelmed consumers.
Nelson also noted that 'middle meats', or specific types of meat have recently been made into jerky, helping certain brands stand out amongst others.
'Middle meats are all like the meats that you typically don't get at a fine restaurant. Like chuck roast, top round, mock tenders, those sorts of meats that are harder to sell,' Nelson said.
The jerky professional noted that consumers should refrain from buying Wagyu jerky products because they 'are genetically a fattier beef.'
'Provided by nature, original genetics came out of Kobe, Japan. And because they're naturally fatty — typically you don't want a fatty jerky — bacteria will grow and it will go bad,' he said, adding that the 'markup is huge.'
Demo's Meat's in Ennis, Minnesota see's the boom taking over first hand as the store's fresh variety of jerky (pictured) often sells out quickly
As the jerky market continues to expand with better quality products, the prices of have gone up with it. One popular website, Carnivor Snax, sells bags of jerky for $30, and higher quality meats for $40
Demo's Meat's in Ennis, Minnesota see's the boom taking over first hand as the store's fresh variety of jerky often sells out quickly.
A butcher at the market told Cowboy State Daily that demand for jerky tends to slow down in the winter as some skiers and ice fishers load up on the products.
The summer months are really when people stock up on their favorite snack, with 100lbs of jerky being sold daily, according to the Cheap Proxies Shop.
As the jerky market continues to expand with better quality products, the prices have gone up with it.
One popular website, Carnivor Snax, is known for its tasty jerky that has just two simple ingredients: meat and salt.
The 'melt in your mouth' products go for about $30 for a five ounce bag, and the pricier cuts of meat, including New York Strip, goes for nearly $40 a bag, according to the company's website.
Meanwhile, Hi Mountain Seasonings sells at-home jerky making kits starting at $9.99.
The company also offers a 'complete jerky making kit' for $112. It comes with a variety pack of seasonings, a jerky board and knife, digital scale, wireless thermometer, and a jerky screen, which 'ensures jerky will cook correctly.'
WyomingMontana
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